New York Times Best Sellers List

New York Times Best Sellers List

New York Times Best Sellers List
Sixteen year oldFor the New York Times Best Seller, the cover of the book means large print runs. For authors – confirmation of popularity. But what exactly is this New York Times bestseller list? How is it arranged? How can a book be a NYT bestseller, but not a bestseller in principle? The answers to these questions are much more complicated than they seem. They contain secret formulas, unknown book sellers, an industry manipulation system and a pinch of luck. Where the data comes from The NYT list first appeared in October 1931, and then it was the five best-selling books in New York, in two genres – fiction and non -fiction (if long, then fiction and documentary). By 1942, the New York Times tracked book sales in 22 of the country’s largest cities, collecting information from regional stores, book departments, and wholesalers. What kind of stores were interviewed, the newspaper did not report, so that publishers did not artificially affect sales growth. In addition, if one buyer took several copies of the same book, they would still count as one copy. By 1950, the list was on the path to the marketing monster that it is now, selecting the most popular books in the country. Digital Confusion Sociology Professor of Brandeis University Laura Miller, author of The Best-Seller List as Marketing Tool ) says: “There was hardly an opportunity to sell books online, everyone began to do it. Millions of bookstores cannot transmit data to the New York Times. This means that the newspaper must request different retailers selling books. ” It would seem that the emergence of online stores, due to the ease of processing information, should clarify the sales picture, but, according to Miller, this is not so. “Despite the fact that data on current sales from online stores can be more accurate than in the past, getting them is much more difficult.”

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