Modern Book

Modern Book

Modern Book
IMG_0315 IMG_0294imageHello everyone! We have a new book by James Craig and Irina King of the Rock: Font design and typography are a constantly evolving and changing art, and each generation of designers brings something new and progressive to it. Some designers welcome change and freedom of experiment; others prefer a traditional approach. Still others believe that the old and the new can coexist in order to enrich and diversify the design. One way or another, in the views on typography there is no single point of view. However, one thing is clear: the font is no longer required to be “invisible” and remain only a modest means of conveying the meaning of the text.image Today, a font can be expressive, funny, defiant, impudent, and at its best, an independent art object. A modern digital artist should be open to everything new, use all typographic means of expression and create their own aesthetics on their basis. We hope that new generations of graphic designers will continue to expand the boundaries and violate the conventions of this art. Some innovations will stand the test of time, others will simply indicate the passing fashion trends. And all this will become part of the rich history of printing. This book, which has become a desktop for designers around the world, can help them in this difficult task. The main novelty of the fifth edition is the combination of a book with a website where readers can see hundreds of examples of specific design projects and get additional information from the field of printing. Introduction Typography as an art created by type tools is perhaps the most important subject for design students. In their future professional activities, they will have to solve many design problems, most of which will require a deep knowledge of typography. Rare projects will not be associated with fonts, moreover, some of them will be associated only with fonts. Words will always be the main means of communication. Students who are currently studying graphic design are the typographers of the future, and their success depends largely on how well they learn to work with the font. Modern typography Typography is a living art form that every generation of designers brings to him something new and progressive. It is constantly evolving and changing, it requires both praise and criticism. This attitude has not developed today – changes and experiments in typography have generated a response since its inception. Gutenberg’s font was too cold; he lacked the warmth of handwritten fonts. Headsets of subsequent centuries were scolded for excessive contrast, which makes it difficult to strain eyesight, causing dizziness, and chopped fonts, as many believed, make reading difficult. Disputes continue. The font no longer needs to remain “invisible,” a modest means of conveying the meaning of the text. Today the font can be expressive, funny, defiant, impudent, and at its best – fine art.image image image image

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