Modern Prose

Modern Prose

Modern Prose
I am often asked: What am IRIPOL Classic was founded in 1996, is one of the five leading publishers in the country, specializing in adult and children’s literature, as well as applied and esoteric literature. – It is generally accepted that in book publishing, the crisis, circulation is falling, and what it prints still no one reads. And then the prospect seems to be even darker – to the complete collapse of the book market inclusive … What awaits us? Vladimir Chichirin: Books are part of the entertainment industry, and when they say to me: “Ah, as you can, no, it’s not entertainment, it’s for the soul, “it makes me laugh. Well, okay – for the soul, but what are you doing with the soul? Do not entertain for an hour? Another thing is that reading is a special entertainment, nothing like anything else: a game with your own imagination, a kind of theater inside your own head. This is its unique consumer property – sorry, I’m still a marketer and I think in such categories. And therefore, nothing threatens literature as such – the entertainment industry does not offer and cannot offer anything similar. So everything with reading will be fine, don’t worry – no one is going to die. “But opinion polls show that interest in reading is declining. How so?– Yes, nobody is simply engaged in literature – no one is trying to offer the reader what is really interesting to him. Look, if the movie fails at the box office, filmmakers scratch their heads and say: “Yes, we did something wrong.” And if the book fails, then the general opinion is that the reader is a fool and did not understand. Think about it – not the author is a fool, not the publisher, but the reader. The majority still has a steady division in their heads: either trash, or “great Russian literature,” the latter being always about serious, painful, and suffering. Here you want, but personally, as a reader, I’m tired of crying with Ulitskaya – she’s wonderful and I respect her very much, but I can’t do it anymore, honestly. I want to talk to me about today’s, maybe even momentary, to tell me a good, fascinating story. Not necessarily simple – the total Dontsova is also not needed by anyone, but it is necessarily a catchy, recognizable evoking emotional response. And this we do not have at all – no one sets himself such a goal. In this situation, is it any wonder that the reader is “leaking” to other areas.

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