Top Modern Books

Top Modern Books

Top Modern Books
For long January1. Korolko V.G. “The basics of public relations” Public relations – public relations – are the highest achievement of modern science and the art of establishing and maintaining constructive relations between an organization or an individual and the surrounding public. The book, taking into account modern theory and foreign experience, sets out the methodological and methodological foundations of the discipline "Public Relations". The publication is intended for teachers, graduate students and university students, specialists in public administration and management. The book is of practical interest to everyone who works or plans to work in the field of public relations. 2. Lisovsky S.F. “Political advertising” Political advertising as a means of influencing electoral behavior (ie – how to vote). Genres, features, forms of political advertising and "direct communication with voters". Classification "image" politicians. The concept of political advertising genres and spectrum "speech techniques for influencing the audience".3. Makarenko Tatyana. “14 deadly mistakes that kill your ad” Very often, we, small business representatives, wanting to attract new customers to our business, we advertise. We turn to advertising agencies, hoping for the professionalism of their employees. Often, we agree with the layouts that we are offered to do for free, with the arguments that for good returns, you need time and constant flickering. And we wait, wait, wait … Hoping that finally a new client will answer the question: “Where are you from found out about us? ” what we want to hear: “From this ad.” However, we often hear the answer: “Advised.” And thoughts arise: “Do I need this advertisement? Perhaps this is a stupid waste of money, which only large market players can handle. ”4. Mudrov A.N. “Fundamentals of advertising” A holistic view of the basics of advertising, its essence, content and organization is given. The entire advertising process is considered: from solving creative issues to the practice of placing an advertising product in advertising distribution channels, the effectiveness of advertising campaigns and methods of testing advertising products. It describes the history of advertising development, the reasons for the appearance of international advertising and integrated marketing communications. Existing types of advertising are considered, including those based on modern technologies.

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